Terms of Service

Last updated: December 4, 2025

Welcome to Xoru! These Terms of Service ("Terms") govern your use of our platform and services. By using Xoru, you agree to these Terms, so please read them carefully.

Xoru is a creator-tool platform designed to help you build storefronts, generate captions, create smart links, track analytics, and streamline your creator workflow. We're excited to have you here!

1. Acceptance of Terms

By accessing or using Xoru, you confirm that you have read, understood, and agree to be bound by these Terms of Service, along with our Privacy Policy and any other policies we may publish.

If you do not agree to these Terms, please do not use our platform. Continued use of Xoru after any changes to these Terms means you accept those changes.

2. Description of Service

Xoru provides a suite of tools designed for creators, including:

  • Storefronts: Create and manage your own customizable storefront to showcase products and affiliate links.
  • Caption Generator: Generate engaging captions for your social media content using AI-powered tools.
  • SmartLinks: Create shortened, trackable links with built-in analytics.
  • Analytics: View insights about your links, storefronts, and audience engagement.

We're constantly working to improve Xoru. Features may be added, modified, or removed at any time as we evolve the platform to better serve creators.

3. User Accounts

To use Xoru, you'll need to create an account. We use a trusted third-party authentication provider to handle sign-ins securely through services like Google.

You are responsible for:

  • Keeping your account credentials secure
  • All activity that occurs under your account
  • Notifying us immediately if you suspect unauthorized access

We reserve the right to suspend or terminate accounts that violate these Terms, engage in abuse, or compromise the security of our platform.

4. User Content

You retain full ownership of the content you create or upload to Xoru, including storefront designs, product descriptions, images, captions, and links.

By using our platform, you grant Xoru a limited license to store, process, display, and distribute your content solely for the purpose of operating and improving our services. We will never sell your content or use it for purposes beyond what's needed to run the platform.

You agree not to upload or share content that:

  • Is illegal, harmful, threatening, or harassing
  • Infringes on intellectual property rights of others
  • Contains malware, viruses, or malicious code
  • Is fraudulent, deceptive, or misleading
  • Violates any applicable laws or regulations

5. Acceptable Use

We want Xoru to be a safe and productive space for all creators. When using our platform, you agree not to:

  • Send spam or unsolicited messages through our services
  • Attempt to gain unauthorized access to other accounts or systems
  • Scrape, crawl, or use automated tools to extract data from the platform
  • Interfere with or disrupt the operation of Xoru's services
  • Impersonate another person, brand, or organization
  • Engage in any fraudulent or deceptive activity
  • Use Xoru to promote illegal products, services, or activities

Violations of these rules may result in account suspension or termination.

6. Analytics and Performance Tracking

Xoru collects usage data and analytics to help us understand how our platform is being used and how we can improve it. This includes information about feature usage, performance metrics, and general engagement patterns.

We use trusted analytics services to gather these insights. The data we collect helps us make Xoru faster, more reliable, and more useful for creators like you.

7. Service Changes

We're always working to make Xoru better. This means we may:

  • Add new features and tools
  • Modify or improve existing features
  • Remove features that are no longer supported
  • Change pricing or introduce premium features

We'll do our best to communicate significant changes, but we reserve the right to make updates without prior notice.

Occasionally, Xoru may experience downtime for maintenance, updates, or unexpected issues. We'll work to minimize disruptions, but we cannot guarantee uninterrupted service at all times.

8. Termination

You may close your Xoru account at any time by contacting us or using the account settings (when available). Upon termination, your data will be handled according to our Privacy Policy.

We may suspend or terminate your account if you violate these Terms, engage in harmful behavior, or if we determine that your use of Xoru poses a risk to our platform or other users. We'll try to provide notice when possible, but reserve the right to act immediately in serious cases.

9. Limitation of Liability

Xoru is provided "as is" and "as available" without warranties of any kind, either express or implied. We do not guarantee that the platform will be error-free, secure, or available at all times.

To the fullest extent permitted by law, Xoru and its team are not liable for:

  • Any indirect, incidental, or consequential damages
  • Loss of data, revenue, or profits arising from your use of the platform
  • Service interruptions, bugs, or errors
  • Actions taken by third parties

Your use of Xoru is at your own risk. We encourage you to maintain backups of any important content you create on our platform.

10. Data Deletion

You have the right to request deletion of your personal data and content. To do so, please contact us using the email address provided below.

When you close your account, we will delete your personal information and content from our systems, unless we are required to retain certain data for legal, security, or operational reasons (such as preventing fraud or resolving disputes).

11. Changes to These Terms

We may update these Terms of Service from time to time as our platform evolves. When we make changes, we'll update the "Last updated" date at the top of this page. For significant changes, we may also notify you through the platform or via email. Continued use of Xoru after changes means you accept the updated Terms.

12. Governing Law

These Terms of Service are governed by and construed in accordance with the applicable laws in the region where Xoru operates. Any disputes arising from these Terms or your use of the platform will be resolved in accordance with those laws.

13. Contact Us

If you have any questions about these Terms of Service, need clarification, or want to report a violation, we're here to help.

Email us at:

support@xoru.app

Thank you for being part of the Xoru community. Let's create something amazing together! 💜