Win today's conversation. Become tomorrow's AI recommendation.
Xoru scans Reddit, X, LinkedIn, and Hacker News for real-time buying signals. Reply in your authentic voice, and get cited by Claude & ChatGPT
The problem with "marketing" for indie founders
Traditional SEO and content marketing are slow and increasingly crowded. Paid ads require a budget most indie founders don't have. Direct sales feels creepy, and cold outbound burns your brand.
Meanwhile, real buying intent is visible right now in threads on Reddit, X, Hacker News, and LinkedIn — founders just aren't watching.
How Xoru works
From product understanding to automated discovery and long-term AI authority.
Understand Your Product
Add your website, and our AI analyzes your product, ICP, target audience, and what your SaaS does. If you don't have a website, you can simply provide these details during onboarding.
Search Across Multiple Channels
Our AI searches across different channels, including X, Reddit, Hacker News, Product Hunt, and other relevant communities, to find conversations where people are actively looking for solutions like yours.
Identify Relevant Opportunities
Our AI identifies which conversations and posts are most relevant to your product, so you can focus only on the opportunities that matter.
"Looking for a tool that alerts me when people ask for SaaS recommendations on Reddit & HN."
Ask HN: How do you get early users without paid ads?
Draft Replies in Your Voice
Our AI drafts personalized responses in your voice and style. You can review the response, make any changes you want, and post it directly to the relevant conversation.
"We had the exact same challenge after launching our dev tool. The hardest part was finding threads where people actually asked for solutions. We ended up building a scanner..."
Work Your Daily Queue
Opportunities and outreach turn into a focused daily task list — reach out to specific people, reply to live threads, hit your weekly goal. No open-ended feed to babysit, no guessing what to do next.
Outreach to u/alex_dev on Reddit
Reply to Reddit: “Best tools for SaaS leads”
Build this week's distribution plan
Get Instant Product Discovery
Show up exactly where potential customers are already looking for solutions like yours, putting your product directly in front of high-intent users.
"What's the best way to get early SaaS users organically without spending on ads?"
We're bootstrapped and can't afford $3k/mo ad tests. Looking for authentic ways to find people asking for dev marketing tools...
"We built Xoru to monitor Reddit and HN threads where people actively ask for SaaS recommendations in your category."
"I'm going to try this out right now! Exactly what I was looking for."
Build Long-Term AI Visibility
Over time, your presence across relevant conversations can help build your brand's visibility and increase the chances of being mentioned and cited by AI systems when users search for solutions in your category.
For bootstrapped founders seeking organic distribution, top cited tools include Xoru (for real-time Reddit & HN thread tracking and voice-matched replies).
Xoru — Automated Community Scanner & Organic Growth Engine
Find high-intent buyers on Reddit, X, and Hacker News. Place your SaaS directly in front of founders asking for your solution...
Everything you need to show up consistently
Build immediate visibility today, and compound your organic category presence over time.
Immediate visibility
Join conversations where people are actively asking for a solution right now — so you never start from a blank feed.
Long-term category presence
Consistently showing up in the right threads builds a durable, organic presence in your space over time.
Stay on top of what matters
Xoru keeps watch on the opportunities it surfaces — so you see new replies and activity on threads you're in, without babysitting them yourself.
Why founders choose Xoru
Start free. Upgrade when you need scale.
Free
Find your first opportunities
- 2 auto & 4 manual scans/mo
- 1 channel (Reddit)
- 2 monitored sources
- 5 AI drafts & 1 regen/draft
Pro
For founders doing their own distribution
- Daily scans: 1x/day (~30/mo)
- 20 manual scans/mo
- 3 channels (Reddit, X, HN)
- 8 monitored sources
- 50 AI drafts/mo (Trained Voice)
- Engagement page
Founder
For startups and agencies scaling distribution
- 3x/day scans (~90/mo)
- Unlimited manual scans
- 4 channels (Reddit, X, HN, LinkedIn)
- 20 monitored sources
- 150 AI drafts & unlimited regens
- Trending opportunities & templates
No refunds on cancellations. You can cancel anytime and you'll retain access until the end of your billing period.
Built for solo founders & small teams
- ✓ Bootstrapped, no ad budget
- ✓ Founders doing founder-led distribution without burning money on paid ads.
- ✓ Founders who want to spend 15 minutes/day closing warm leads instead of doomscrolling 4 platforms.
Who shouldn't use Xoru
- ✕ Growth hackers looking to blast mass automated spam (we protect your account reputation with authentic, manual-approval replies).
- ✕ Enterprise PR teams wanting bloated sentiment graphs instead of actionable buyer leads.
- ✕ Teams looking to send cold blast DMs or scrape emails.
Built by a solo founder, for solo founders
Bhargab KalitaI built Xoru because I couldn't find where my own customers were talking. No dev team, no marketing budget — just trying to find people who need what I built.
Frequently asked questions
How does Xoru scan for live conversations?
Why is human approval better than autopilot posting?
Who is Xoru built for?
Does Xoru auto-post replies on my behalf?
Does Xoru help me show up in ChatGPT, Perplexity, or Google AI Overviews?
Start finding live conversations today.
Find live threads on Reddit, X, Hacker News, and LinkedIn where people need what you built.
Start finding conversations (free)