You built the SaaS product. Now let's get people to actually use it.
Xoru is an organic distribution tool for SaaS founders. It figures out which channels fit your product, finds the conversations you should join, and gives you a weekly plan you can actually follow.
Distribution is the hard part.
You do not know where to show up
LinkedIn, Reddit, Hacker News, Product Hunt, niche communities. Xoru starts with where your buyers already pay attention.
Writing still takes too long
Once the channel is clear, Xoru helps you draft the post, thread, or angle in a voice that still sounds like you.
You never know what's actually working
The point is not more posting. The point is knowing what brought visits, replies, and real movement.
How Xoru works
Connect your product
Tell Xoru what you built, who it is for, and what stage you are at.
Get channel direction
Xoru gives you the channels worth trying first instead of sending you to every platform at once.
Work from a weekly plan
Each week gets a clearer set of posts, communities, and priorities based on the time you actually have.
Keep what works
Log what happened each week. Xoru uses it to make next week's plan sharper - more of what drove signups, less of what wasted time.
Channel Intelligence
Xoru identifies specific LinkedIn posts, subreddits, Hacker News threads, Product Hunt launches, and other places where your target audience is already talking about the problems your SaaS solves. Our built-in distribution playbooks provide strategic frameworks to turn these opportunities into customers.
- check_circleScans LinkedIn, Reddit, Hacker News, and Product Hunt for relevant conversations
- check_circleMatches opportunities to your specific product and ICP - not generic results
Weekly Execution Plan
Every Monday, you get a focused distribution plan. Xoru tells you what to write, where to post it, and why that channel is worth your time this week. Don't have time to execute? You can hire a specialist to manage the daily work for you.
- check_circleA focused weekly task list - 3 to 5 actions, matched to your time budget
- check_circleEvery task links directly to the right action - write, engage, or find opportunities
Daily conversations to join.
Every day, Xoru scans Reddit, Hacker News, Twitter, LinkedIn and Product Hunt for posts where your product is the natural answer. It finds the conversation, scores how relevant it is, and drafts a reply in your voice - ready to copy and post.
- check_circleScans your recommended channels daily
- check_circleScores relevance to your specific product and audience
- check_circleDrafts replies that sound like you, not like an ad
Voice Learning AI
Xoru learns how you write from your examples. Whether you are a technical founder, a dry founder, or someone who just wants the post finished, drafts still sound like you.
- check_circleVoice examples from your own writing
- check_circleContext-aware drafting for niche communities
What does Xoru actually do for organic distribution?
Xoru tells you which organic channels are worth trying first, finds conversations you should join, builds your weekly plan, drafts content, and learns your voice over time.
Who is this distribution co-pilot for?
Indie founders and SaaS founders doing their own marketing - no dedicated hire, no content team, and no interest in posting just to post.
Do I need an audience already?
No. Xoru is built for founders starting from zero. The channel recommendations and weekly plan are designed for people who have not done distribution before.
How does Xoru find opportunities to promote a SaaS product?
Xoru scans places like LinkedIn, Reddit, Hacker News, and Product Hunt for conversations that match your product, audience, and recommended channels.
Ready to stop guessing?
Get early accessor Book a 20-min walkthrough →
Free to start. No credit card. Takes 5 minutes to set up.